Embedded Files
Work Goal
To develop new branding that is cohesive with the AMS mission and student life values and implement it through all social channels and the AMS organization. To manage social platforms, and to promote student programs and resources to encourage community.
Highlights
Strategic Brand Development and Implementation
Multi-Channel Campaigns
Event, Program, and Service Digital Marketing
Graphic Design
Social Media Audit and Management
Successes
New branding increased student recognition by 45% (based on survey)
Pen Pal program attracted 780 participants in first semester
Social media followership grew by 156% across platforms
Brand guide adoption rate reached 95% across AMS departments
Projects
Re-brand
Conducted a comprehensive evaluation to identify missing and ineffective brand assets.
Developed a strategic brand aligned with annual marketing goals to enhance brand identity and recognition.
Created a comprehensive brand package including mockups, font selections, color palette, photos, icons, and social content templates.
Executed the rebranding strategy across all relevant platforms and materials.
Program Marketing
Developed and managed the AMS Pen Pal program, aimed at assisting new students in integrating into student life on campus and living in Vancouver.
Marketed events and student resources effectively to engage the target audience and foster a sense of community among students.
Google Sites
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