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Work Goal
To create digital assets that will educate coaches and parents on creating healthy environments in youth sports and to generate awareness and attendance for the upcoming Spring Digital Summit.
Highlights
Digital Event Marketing
Graphic Design
Content Creation
Email Marketing
Fundraising
Successes
Digital Summit registration exceeded target by 134%
Speaker content reached 1,100 industry professionals
Newsletter signup rate increased by 167%
Twitter following grew from 200 to 3,400 in 4 months
Projects
Digital Event Marketing
Implemented an Event Marketing Strategy utilizing Twitter, Eventbrite, and Facebook to target potential attendees and generate interest in the Spring Digital Summit.
Provided marketing packages to summit speakers, encouraging them to share event details on their channels and amplify reach.
Utilized hashtags and strategically followed industry professionals on Twitter to enhance visibility and engage with the target audience.
Collaborated with partners to share registration links and expand the event's reach.
Distributed physical flyers in key locations to supplement digital efforts and reach a broader audience.
Graphic Design and Content Creation
Developed visually appealing digital assets including podcasts, newsletters, social media posts, flyers, and weekly news videos to educate coaches and parents on creating healthy environments in youth sports and promote the upcoming Spring Digital Summit.
Fundraising
Grant research and applications
Wrote a marketing plan as part of Business Bank Account applications for funding
Google Sites
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