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Work Goal
Efficiently communicate research findings highlighting the economic, environmental, and communal benefits of supporting local businesses. Provide actionable insights on how individuals can identify local products, services, and businesses as being local, clarify the significance of supporting local, and offer suggestions for local businesses from LOCO’s partnerships.
Highlights
Social Media Calendar
Content Creation
Brand Consulting and Implementation
Successes
Increased Instagram engagement rate from 2.1% to 7.4%
Achieved 85% audience retention rate on research-based video content
Content calendar led to 25% increase in profile visits
Projects
Social Media Calendar
Developed themed content calendars for Instagram focusing on holidays or specific types of businesses.
Strategically planned content topics to persuade and motivate viewers to spend locally
Designed 6-month content calendars with graphics, reels and captions.
Content Creation
Produced reels and videos accompanied by captions to engage the audience visually and informatively.
Maintained consistency with the new branding across all content created.
Transformed research findings and information into captivating content to educate and inspire the audience.
Designed and developed infographics to present data and key points in a visually appealing and digestible format.
Actively promoted local businesses through content creation to encourage support and patronage from the community.
Google Sites
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