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Work Goal
To develop and implement marketing strategies that will attract new clients, engage current clients, nurture partnerships, invite volunteers, and discover funding opportunities. CIE offers Business training, financial guidance, mentorship opportunities, networking events, and one-on-one counselling for pre-venture businesses and small businesses in rural Washington.
Highlights
Multi-Platform Campaigns
Organizational Branding and Service Sub-Branding
Website and Social Media Maintenance
Annual Marketing Plan
Community Interviews
Successes
Led end-to-end visual storytelling strategy, managing a content creation team to produce photography, videography, and digital content that increased social media engagement by 40%.
Developed and executed paid social media campaigns through Facebook's advertising platform, achieving 30% increase in program participation across diverse demographics.
Leveraged analytics to optimize content strategy, resulting in 27% Instagram growth and sustained engagement increases.
How
Structured Marketing Plan
Social Media Ads
Marketed benefits of services through client stories
Brand Consistency
Regular posting
Segment and Targeted audience
Added new and effective marketing channels
Formed local partnerships
Held more events
Expanded service offerings
Projects
Multi-Platform Campaigns
Launched marketing campaigns across various platforms including Facebook, Instagram, LinkedIn, YouTube, newsletters, and community outreach initiatives.
Utilized traditional methods such as flyers and partner kits to broaden reach and engagement.
Implemented targeted ads across digital platforms to enhance visibility and attract new clients, volunteers, and funding opportunities.
Conducted thorough analysis of campaign performance and user engagement using analytics tools to optimize strategies and maximize results.
Branding
Developed and maintained organizational branding to reflect core values and mission statement
Implemented consistent branding across all channels
Created brand kits for partner marketing
Fundraising
Funder marketing via linkedin and Mailchimp.
Grand proposals
Strategic marketing sharing new initiatives and client successes
Gala dinner marketing and organizing for potential funders
Copy Writing
Website copy written to optimize clarity for diverse language
Conducted client interviews and turned them into written stories for the blog and social media
Content writing for ads, captions, posters, brochures
Content Creation
Graphic designs with unique branding to define different services and appeal to specific demographics
Video editing for Youtube and Reels
Google Sites
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